WASSUUUUUUUUUUUUUUUUUUUUUUUUUP

Some of you may remember the reasonably humorous Budweiser ads from 2000, featuring a couple of dudes calling each other on the phone and emphatically trading "WASSSUUUUUUUUUUUUUUUUUUUPPPPPPPPPP"s. The ad became immensely popular and was parodied by a whole bunch of folks until it stopped airing and eventually became a relic of the past destined for VH1's "I Love the New Millennium". Despite actually airing on that very VH1 program, the Wassup guys are back with a new agenda. I didn't understand the political significance until after I watched it, but it's a pretty timely and funny way to bring the "campaign" back. I don't know how to imbed videos in this piece, so just check this out. It comes in "original" and "new for 2008!" flavors. Enjoy.
http://www.businessweek.com/the_thread/brandnewday/archives/2008/10/the_budweiser_w.html